We are Griffin.

At Griffin Marketing, strategy comes before activity.
Great Google Ads management is not about making more optimizations. It is about understanding the business behind the account, identifying what is limiting growth, testing meaningful changes, and making deliberate decisions grounded in evidence.

No random optimizations. No checklist management. Every significant decision has a reason, a measurable goal, and evidence behind it.

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We Specialize in Google Ads

Google Ads is not one of many services we offer—it is our core expertise. That focus helps us diagnose problems faster, make stronger strategic decisions, and avoid generic recommendations that do not fit your business.

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We Look Beyond Platform Metrics

Clicks, conversions, CPA, and ROAS only matter in the context of your business. We work to understand your goals, economics, and growth constraints so campaign decisions support meaningful business outcomes—not isolated dashboard improvements.

We Test with Purpose

We do not make changes simply to create activity. Significant optimizations are guided by a clear hypothesis, a measurable objective, and defined success criteria, so every test produces either improved performance or useful learning.

Our Experts Are Supported by Better Systems

Experienced Google Ads specialists lead the strategy and remain accountable for every decision. AI-assisted monitoring, QA, and reporting systems help us identify issues faster, improve consistency, and execute more reliably.

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You Will Understand What We Are Doing—and Why

We communicate directly, explain the reasoning behind important decisions, and provide clear visibility into performance. When results are uncertain or tradeoffs exist, we address them honestly rather than hiding behind reports or platform metrics.

We create fans.

"Matt and his team are the best Google Ads specialists I've ever worked with. Their communication, honesty, reporting, and results are top-notch. I would recommend Griffin Marketing to anyone looking for the very best in Google Ads consulting."
Cale Loken301 Madison
"Griffin Marketing are extremely knowledgable on all things Google. They are honest, thorough, and really ensure you are getting what you paid for. Our business has grown leaps and bounds in such a short time with Griffin's help and we are excited to see what the future brings with them as a part of our advertising team."
Trystan ReyesExtensions Plus
"Griffin Marketing completed the exact job I needed, exactly as described, and within the time required. Our goal heading into the partnership was to scale the account from spending about $2k/month on Google Ads, up to $12k a month within 2 months, all while at least maintaining efficiency (ROAS). Matt and his team exceeded our expectations, as they were able to reach our goal of scaling up to $12k/month in ad spend while actually improving our ROAS and lowering our CPA. Effective and creative strategies were used to do so, which were implemented extremely efficiently. You can't go wrong here if you need a Google Ads expert to help grow your business!"
Nima MoghaddasiPostertok
"Matt and the rest of the Griffin Marketing team were a pleasure to work with. The team was professional, skilled, and prompt in communication and delivery and provided high-quality work. Matt's team has excellent skills, and most importantly, they were constantly looking for ways to optimize our paid marketing campaigns. Most importantly, they acted as our extended marketing team, taking responsibility and ownership and educating us on how Google Ads work. Highly recommended!"
Aashish SinghviDVSum

Meet our team.

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Team Member 1

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google ads service

Team Member 1

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google ads service

Team Member 1

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google ads service

Team Member 1

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google ads service

Team Member 1

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google ads service

Team Member 1

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google ads service

Team Member 1

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google ads service

Team Member 1

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Built for established advertisers ready to scale

Griffin is typically best suited for ecommerce and B2B companies that already have meaningful Google Ads history, proven demand, and a clear opportunity to improve performance.

Strong-fit criteria

  • Investing $10,000+ per month in Google Ads
  • Already generating consistent conversions or revenue
  • Looking to scale without sacrificing efficiency
  • Willing to improve tracking, structure, and decision-making
  • Seeking an expert long-term partner, not basic campaign setup

Griffin is generally not the right fit for companies launching Google Ads for the first time or still validating whether there is enough demand to support meaningful scale.

Find the next constraint limiting your growth

Tell us about your goals, current Google Ads performance, and where growth has started to slow.

We’ll determine whether Griffin’s management approach is a strong fit and identify the most useful next step.

Schedule a Strategy Call

No generic sales pitch. Just a direct conversation with our founder about fit, priorities, and growth potential.

Work with us.

We select our clients carefully to ensure a perfect fit. Share a bit about your business, and let's explore together how we can help you scale while maintaining, or even improving, your ROAS.

Work With Us